Groupon Merchants Telling a Different Story - Website Magazine - Website Magazine: "- Sent using Google Toolbar"
I have heard similar stories from clients here in the Twin Cities. This is a case showing the danger of discounting and especially discounting to try and make someone purchase outside their normal buying cycle. You should not give them an "incentive" to buy from you, at least until you can communicate your value.
It is much more profitable to give someone an incentive on an up-sell, longer commitment, or referral.
Advertising HAS to be profitable, period. Step one is to be in front of ready-to-buy-now customers
Marketing Communications Management and Consulting Ideas That Get Results! Optimizing Your Marketing Communications and Promotional Mix, Online and Offline. Providing an Integrated Approach Using Traditional, Web, and Social Media. Specializing In: Advertising, Personal Selling, Public Relations, Direct Marketing, Sales, Promotions, Creativity!
Saturday, October 30, 2010
Monday, October 18, 2010
Search Marketing Isn't Just SEO and PPC | WebProNews
Search Marketing Isn't Just SEO and PPC | WebProNews: "- Sent using Google Toolbar"
Google Adds Emphasis On Location Setting | WebProNews
Google Adds Emphasis On Location Setting | WebProNews: "- Sent using Google Toolbar"
Wednesday, October 6, 2010
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