Tuesday, August 21, 2012
Thursday, August 9, 2012
Wednesday, August 1, 2012
Monday, July 23, 2012
Tips For Creating Powerful Headlines That Sell
Tips For Creating Powerful Headlines That Sell
You have mere seconds to capture a prospect's attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into Your Prospects' Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:
For example, The 20-Minute Step that Will Make You a Business Genius taps into readers' desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe
#2 Make it Active
To compel it's important to use active language - language that shows movement and commands attention.
For example, "Stop Your Sugar Cravings Today With This Simple Step," is a fine headline however it doesn't command action nor does it really tap into any emotions. However, "Conquer Your Sugar Cravings With This Simple Step." Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.
#3 Let Your Reader Know They're Important
The word YOU is a very powerful word. It let's your reader's feel as if you're talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
"Conquer Your Sugar Cravings With This Simple Step.
"Conquer Sugar Cravings with Our System"
People want to know what's in it for them and when they can assess that information in the headline, they're going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise - Earn $1000 a day
* Make it newsworthy - New program guarantees you'll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects' lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it'll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you'll reap the benefits for years to come.
You have mere seconds to capture a prospect's attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into Your Prospects' Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:
For example, The 20-Minute Step that Will Make You a Business Genius taps into readers' desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe
#2 Make it Active
To compel it's important to use active language - language that shows movement and commands attention.
For example, "Stop Your Sugar Cravings Today With This Simple Step," is a fine headline however it doesn't command action nor does it really tap into any emotions. However, "Conquer Your Sugar Cravings With This Simple Step." Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.
#3 Let Your Reader Know They're Important
The word YOU is a very powerful word. It let's your reader's feel as if you're talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
"Conquer Your Sugar Cravings With This Simple Step.
"Conquer Sugar Cravings with Our System"
People want to know what's in it for them and when they can assess that information in the headline, they're going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise - Earn $1000 a day
* Make it newsworthy - New program guarantees you'll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects' lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it'll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you'll reap the benefits for years to come.
Friday, July 13, 2012
Thursday, July 5, 2012
Wednesday, July 4, 2012
Go Back to the Basics for Successful Marketing
Successful Marketing with
Proven Marketing Tactics
Offline and
Online marketing both are the result of ambition, determination, commitment,
and a desire to succeed. It’s also dependent on successful marketing tactics
that attract visitors, drive sales, and retain long-term loyal customers.
Turbo-marketers are highly focused on advanced marketing tactics that enable
them to successfully grow an online business. They are the leaders and winners
in the world of online marketing and sales. The worlds of online and offline
marketing can be very different, yet both rely on basic, proven strategies and
tactics
The good
news is that there have been many people who have tried, failed, tried again,
failed again, and finally succeeded in identifying the most effective marketing
tactics for an online business. Learning
from the mistakes and successes of other thriving marketers gives today’s
marketers the ability to come out of the gate running -- and with some ambition
and hard work, move ahead of the pack
to become a leader. You never really want to be re-inventing the wheel, but you
can creatively apply proven success techniques to your business
Establish goals
This makes
it critical to envision the success of your business and know what you want to
accomplish through your marketing tactics. Goals lead to strategies and then to
tactics.
Before you
take the first step on your online journey to successful entrepreneurship,
establish your goals and objectives. Plant them firmly in your mind and
envision yourself succeeding. Starting with a positive, ‘can-do’ attitude is
the best way to start any business or venture. Once you have your goals for
success implanted in your mind, it’s time to get started on the journey of a lifetime
Take action
One of the
first rules of online marketing is to take action.
The web is a
dynamic, rapidly-growing medium where businesses are created every day. If you
sit and think about what you are going to do every day and never take action,
you will never get where you want to go. Marketing tactics are useless unless
you take action and execute them.
This takes
us to the next critical point of online marketing. You must know and understand
where you want to go before you begin your journey. Without a clear
understanding of where you want to go, how do you know what you need to do? How
do you create tactics and take action?
Define your business
Starting
your online business means understanding what your business is all about. What
is it you want to accomplish? What do you need to do to reach your goals? What
marketing tactics will help you succeed?
Success is
heavily dependent on your ability to dissect and understand your business. You
must be the expert in your niche and you must carefully evaluate what your
customers want. Once you identify what they want, it is essential to determine
how you can deliver those results for customers.
Basic marketing tactics
Now that you
have your business firmly outlined and clarified, deploying basic tactics is
next on the list. And that starts with knowing how to market what you have to
offer. Basic marketing tactics include:
1.
Creating
a ‘brand’ or identity around your product
2.
Creating
a simple marketing message
3.
Establishing
a credible website
4.
Creating
a presence as an expert in a niche
5.
Defining
the benefits or value of what you have to offer
6.
Deploying
search engine optimization techniques (SEO) to attract and drive traffic
These are
some of the early, basic marketing tactics that must be mastered. As your
marketing plan unfolds, integration of more advanced marketing tactics will
enhance your online presence and position. They will also further the growth of
your business through the use of proven techniques that create a unique value
proposition for the targeted audience.
Build your
business step-by-step and do your homework to evaluate the most effective
marketing tactics available. Learn from other successful marketers and save
yourself weeks, months, and years of effort by taking advantage of proven
techniques whenever possible.
The sooner
you know where you want to go, the sooner you will arrive.
Subscribe to:
Posts (Atom)